MTV Spring Break
EVENT COLLATERAL, ENVIRONMENTAL SIGNAGE, ILLUSTRATION, SOCIAL CONTENT
In spring 2019, MTV relaunched their famous Spring Break beach party and television event for the social media era. I worked with the event designers at Viacom to design eye-catching environmental decor like papel picado, Instagrammable mirror decals, and sponsor stations. I also designed TV set pieces like a giant lottery wheel, and created the turn-around schematics for a set of fiberglass animal swings for an interactive installation.
Staying Alive Foundation
The Staying Alive Foundation is a global organization fighting HIV by funding innovative youth-led programs and producing ground-breaking content for young people around the world. For their 20th anniversary and annual fundraiser, the Staying Alive foundation sought a refreshed logo and event-specific visual branding. I worked with Viacom and the Staying Alive Foundation to develop a set of event brand guidelines and artwork, including custom gradients, a banner in Times Square, event programs, invites, donation forms, menus, and environmental signage.
Adidas Women NYC
I worked on a small team producing high-quality, free wellness events for women in NYC on behalf of Adidas. In my role, I supported the lead event designers by assisting in development of event programming. I focused on producing graphics for events, including promotional posters, presentation decks, website graphics, menus, and event decorations. I also brought my illustration skills to produce an 15-foot on-site interactive installation for the Women’s Community 1-year Anniversary Party.
